Kayak

AR treasure hunt

CREATOR Julie Stephen Chheng

“Kayak, stranded on Earth” is an Augmented Reality treasure hunt inviting users to discover the intriguing extraterrestrial characters of Captain Kayak’s ship, which has fallen on Earth.

Users are invited to download a free app (for iOS or Android), which reveals a short episode, narrating the beginning of Kayak’s aventures on Earth. The app then invites them to find Kayak’s friends in the physical space (sometimes well hidden!) and look at them through their phone or tablet.

By looking at the AR stickers representing all the extraterrestrials of Kayak’s ship through their phone, the characters animate in the real world and start discovering our strange planet. As users find the characters they unlock new episodes and follow the narrative of Kayak’s adventures.